What is Microsoft access used for as a negative keyword?

Welcome to my “What is Microsoft access used for as a negative keyword?.” 

When using broad match and phrase match, if you see irrelevant search terms through the search term report and you cannot find any conversions by these statistics using Baidu, you can add search terms that include these terms by adding negative keywords Do not trigger your promotion. If you want to narrow down the limits, you can add exact negative keywords so that search terms that exactly match those terms will not trigger your promotion.https://www.blogger.com

For example, you set a broad match for the keyword "English language training," and when viewing a search term report, you find that people searching for "English language training executives" clicked on your promotion. By Baidu statistics, you further find that these Internet users did not really open your webpage, or the residence time on the site is extremely short. At this point, you can add "supervisor" as a negative keyword in your promotion planning and promotion unit, so that netizens will not see your search term, including "supervisor", such as "recruiting English language training supervisor." Promote the result.

If you only want precise limits on some search terms, you can set them to precisely negative keywords, leaving only your search results exactly the same terms that match those terms. Still using "English training" as an example, you find that "training" may also show your promotion results. At this time, you can set "training" as an exact negative keyword so that netizens who search for "training" cannot see you of the promotion results, and search for "English training" people can still see your promotion results.

Negative Keywords / Exact Negatives are combined with search terms and broad match to help you filter out unnecessary clicks, reduce conversion costs, and increase your return on investment while gaining more leads. But remind you that overuse, inappropriate use of negative keywords or negative keywords can also lead you to miss out on potential opportunities and affect your promotion.

Note that negative keywords / negative keywords are only valid for keywords that match a "wide" phrase.

Negative keywords: Definition

This is the type of keyword that prevents your ad from showing when a specific word or phrase is searched, and will not show to users searching for that phrase. This is also known as negative search.

For example, if you add "Free" as a negative keyword in your campaign or ad group, your ads will not show for all searches that contain the word "free." On the Display Network, if your site content includes negative keywords, your ads are less likely to appear on those pages.

Negative keyword information

With negative keywords, you can exclude search terms from your campaign and focus on the keywords that are important to your customers. With more efficient targeting, you can show ads to people you care about and increase your return on investment (ROI).

This article explains how negative keywords work and where negative keywords are used. Learn how to add negative keywords.

How it works

The key to creating a highly targeted campaign is to choose what you do not want to target.

When choosing negative keywords for your search campaigns, try to find terms that are similar to the keywords you use, but that your customers use to search for other products. As an optician, you can add "negative" or "diving glasses" as negative keywords.

If you have a display or video campaign, you can use negative keywords to exclude unrelated sites or videos from targeting, but keep in mind that negative keywords work differently in search campaigns than in display and video campaigns. Depending on your ad group's other keywords or targeting methods, some of the locations where your ad appears may include excluded terms. For display and video ads, you can use up to 5,000 negative keywords. If you implement site category options and content exclusion, you may not target unrelated sites or videos.

Negative broad match keywords

Yes

Negative broad match keywords: running shoes

Is search ads eligible to show?

Blue Tennis Shoes Yes

Google Jogging Equipment Yes

Blue running shoes No

Shoes Jogging No

Jogging shoes No

Phrase negative keywords

For phrase-matched negative keywords, your ads will not show if there are search terms that use exact phrases in the exact same order. Your query may include additional words, but your ads will not show if all of your keywords are in the same order in the query.

Yes

Phrase match negative keyword: "running shoes"

Is search ads eligible to show?

Blue Tennis Shoes Yes

Google Jogging Equipment Yes

Blue running shoes No

Jogging Shoes Yes

Jogging shoes No

Exact match negative keywords

For exact-match negative keywords, your ad will not show if there are no other words added and the exact phrase matches the keyword in the exact same order. If another word is added and a search query containing that keyword is still available, your ad may still show. 

Yes

Negative exact match keywords: [running shoes]

Is search ads eligible to show?

Blue Tennis Shoes Yes

Google Jogging Equipment Yes

Blue running shoes Yes

Jogging Shoes Yes

Jogging shoes No

Precautions

Choose your negative keywords carefully. Too many negative keywords can reduce the number of customers who see your ad.

Your ads may appear on searches or pages that contain search terms similar to your negative keywords.

Your ads may appear even if your negative keywords appear after the 10th phrase in the phrase phrases above 10th. Let's say you have a negative keyword called "Discount." If you enter the search term "pleasant and clean Busan hotel room located close to the beach," your ad may show because the advertiser's negative keyword discount is 11th. On the other hand, if you enter the search term "Comfortable and clean hotel room seaside location in Busan," your ad will not show because of the advertiser's negative keyword, discount, is the 10th word.

About keyword match types

Keyword match types help you manage searches that lead to ad serving on Google. For example, you can use broad match to show your ads to a wider audience, or use exact match to segment your audience into specific customer groups.

This article describes the different types of searches you can use. Learn more about adding keywords.

So where do you start?

Start with broad match. Add negative search keywords to exclude searches that are not relevant to your business on Google (optional).

Broad search

Broad match is the default match type for all keywords. Your ad may appear in searches that include misspellings, synonyms, related searches, and other relevant similar phrases. For example, if your keyword is "women's hats," your ad could show if you search for "buy women's hats." Learn more about the broad match.

Exclude search

Exclude the search term to prevent your ad from appearing in searches containing certain words. For example, if you are a hats company that does not sell baseball caps, you can add negative keywords with a minus sign (- baseball cap). Learn more about negative search.

Advanced options

The Advanced option is only recommended if an advertiser with advanced ad operations skills wants to categorize a particular set of searches.

To help advertisers not miss out on potential customers, Google can show ads on searches that include search queries similar to variations of broad match, phrase match, or exact match keywords. Similar searches for these types of matches can include search terms with spelling errors, singular, plural, acronyms, abbreviations, accents, and derivatives (such as flooring and flooring).

Modified broad match

The broad match modifier is similar to broad match, except that your ad appears only for searches that contain the word plus (+ cap) or similar words. Learn more about broad match modifiers.

Phrase Search

Your ad may appear in searches with matching phrases or similar searches with additional words before or after the matching phrase. However, if a word is added in the middle of a phrase, or if the order of the words that make up the phrase changes in any way, the ad will not show. Phrase searches are quoted ("ladies hat"). Learn more about phrase matching.

Exact match

Your ads may appear in searches that have exact matched keywords or that contain keywords that are similar to matched keywords. Similar keywords may include keywords that have been reordered to the point where their meanings have not changed, or keywords with added or removed functionality (such as prepositions, conjunctions, articles, and other words that do not affect your search intent). When Google searches for "women's hats," you might see the keyword [women's hats] in square brackets. Learn more about the exact match.